Google Ads Not Working? You Might be Solving the Wrong Problem.
You wouldn’t debate whether to serve your Sunday dinner at 1pm or 1:15pm when you’ve forgotten to put the beef in the oven. I fix your broken fundamentals rather than worry about pointless tweaks.
Ogle Digital
Google Ads Not Working? You Might be Solving the Wrong Problem.
You wouldn’t debate whether to serve your Sunday dinner at 1pm or 1:15pm when you’ve forgotten to put the beef in the oven. I fix your broken fundamentals rather than worry about pointless tweaks.
Send Me A Message
Maybe you’re not ready for an untangle quite yet, maybe you just want to ask a question about your ad setup, whether ads are going to be right for you, or maybe you’re just curious how I got so handsome.
The Reason Your Ads Are Probably Rubbish
'We Don't Know What's Wrong'
Your Google Ads guy keeps tweaking bid adjustments while your conversion rate circles the drain. It’s like rearranging deck chairs on the Titanic, except the deck chairs cost 8 quid a click.
Stuck in Agency Purgatory
Agency promises the moon, charges you to figure out what you actually sell, delivers results that don’t drive your bottom line, then blames ‘market conditions’. Rinse and repeat until your will to live expires.
Drowning in Meaningless Reports
Your current agency sends you 47-page monthly reports full of ‘impressions increased by 12%’ and ‘clicks are up by 4.7%’. Meanwhile, your actual leads cost more than a small car.
The Issue
Spectacularly Missing The Point?
I do things differently. I don’t obsess over quality scores, nor do I chase every keyword variation under the sun, then wonder why nothing converts.
I focus on what actually matters, the moment your customer decides whether to buy from you or not. Instead of wasting budget on noise, I make sure your ads, landing pages and targeting work together to convert. Simple as that.
Audit Where People Actually Land
(Revolutionary, I Know)
While other agencies debate whether to bid £1.20 or £1.23 per click, I check if you’re sending urgent searchers to your company history page. Spoiler: you probably are.
Check You've Told Google What You Want
30% of my clients were running ads with zero conversion tracking when I found them. That’s like having a gym membership and sitting on your arse in the house. Google’s smart, but it’s not psychic.
Know The Why Behind The Buy
Ten years convincing real people to spend real money taught me something most Google Ads experts miss, people don’t buy because your Quality Score is perfect. They buy because you made them feel confident you’re the right choice.
Explain It Without The Marketing Guff
No ‘leveraging synergistic conversion optimisation matrices.’ I’ll tell you what’s broken, how I’ll fix it, and why it’ll work. In English.
A novel concept, apparently.
Names Changed To Protect The
Embarrassed
Actual Client Story
Client: We’re spending £2k a month but getting no leads.
Me: Show me your contact form… (form has 47 mandatory fields).
Me: This isn’t a mortgage application Gary.
Client: But we need all that information…
Me: You need customers first.
Result: Cut form to 3 fields, cost per lead dropped 65%.
%
What Clients Actually Say
Chris excels at untangling messy PPC accounts, into something that structually makes sense and converts. He doesn’t just throw money at keywords and hope for the best, he tightens things up and makes sure every pound spent has a purpose. If you want someone who actually gets how to make PPC work for your business, Chris is your guy.
Chris has an exceptionally well-rounded understanding of all things digital marketing & eCommerce. Even better than that, he’s got the ‘commercial hat’ to go with it, and can step into the shoes of the business owner to really move the needle in areas that really matter. The rest falls into place pretty naturally thereafter. Always worth a chat, and if you’re lucky, he might even buy the first drink.
Chris is our secret weapon. ALWAYS working away in the background ensuring we are optimised for maximum profits and minimum head scratching. A joy to work with as he brings layers of experience and the ability to apply it commercially and strategically to a business. Money well spent!
What Happens When You Book A Call With Me
No sales pitch, no hour-long discovery calls about your ‘pain points’. Just a proper look at what’s actually broken and how to fix it.
1
The 20-Minute Untangle
I’ll screen-share and walk through where your ads are sending people. You’ll see exactly what I see – the good, the bad, and the ‘how is this even possible?’.
2
The Clear Picture
I’ll explain the 3-5 biggest opportunities I’ve found and why they’re affecting your results. Everything in plain English – no confusing tech speak, just clear explanations you can actually understand.
3
The Fix-It Plan
I’ll explain exactly how I’d fix each problem and what results you should expect. You’ll know more about your Google Ads in 20 minutes than most people learn in 6 months.
4
You Decide
No pressure, no ‘limited time offers’. Take the advice and fix it yourself, or let me sort it out for you. Either way, you’ll know exactly what needs doing.
Questions I Get Asked (A Lot)
How long does it take to see results?
If your landing pages are the problem (which they usually are), you’ll see improvements within days of fixing them. If it’s conversion tracking or goal setup, that’s often immediate. Don’t let anyone tell you Google Ads need “3-6 months to optimise” – that’s usually code for “we don’t know what we’re doing.”
What if my industry is too niche?
Good. Niche industries are often easier to fix because there’s less competition and more obvious problems. I’ve worked with everything from £250/month local trades to £10k/month e-commerce. The psychology of why people buy things doesn’t change much between industries.
Will you try to sell me during the free audit?
No. The audit is genuinely free because it’s easier to show you what’s broken than explain it in theory. If you want me to fix it afterwards, great. If not, you’ve still got a clear action plan. I’m not desperate enough to waste an hour pressuring people who aren’t interested.
Do you work with small budgets?
I work with ad spends from £250/month upwards. If you’re spending less than that, Google Ads probably isn’t your biggest problem right now. Focus on getting some organic traction first, then we can talk about scaling with ads.
What's your actual success rate?
I reduce cost per lead by an average of 50% across clients. Some see bigger improvements, some smaller. The biggest wins usually come from fixing basic setup issues that should never have been problems in the first place. It’s quite depressing how often this happens.
What if I'm already working with an agency?
Even better. I can show you exactly what they’re missing and why your results aren’t improving. Most agencies focus on the wrong things – it’s not their fault, it’s just how they’re trained. You’ll know within 20 minutes whether they’re worth keeping.
Why I’m Actually Different (And Can Prove It)
I’ve been in marketing for 10 years, but decided to double down on Google Ads in the last year. Most consultants would hide that fact behind fancy certificates and talk about their ‘extensive PPC heritage.’ I’m telling you because it’s exactly why I’m better than them.
Turns out, most Google Ads specialists are like car mechanics who’ve never actually driven anywhere. They can tell you why your CPC went up 3p on a Tuesday, but they’ve no clue why people click your ads and then bugger off without buying anything. I spent a decade actually selling things to real people, so when I look at your ads, I’m not thinking ‘How’s the Quality Score?’ I’m thinking ‘Would this make me buy something or just close the tab?
10 years marketing experience
Sales psychology background
Clients from £250 to £10k/month budgets
Work with multi-million pound businesses
Seamless switching process
*Based in Newcastle – which means you get proper results without paying London prices for fancy offices and expensive coffee machines.
Ready To Stop Wasting Money?
Book a free untangle where I’ll examine where you’re sending your Google Ads traffic and tell you exactly what’s broken. No sales pitch, no “let’s circle back to ideate solutions.” Just the honest truth about what needs fixing and how to go about it.