A little about me...

Welcome! I'm Chris, an ecommerce strategist with over 9 years of experience in helping online businesses achieve their full potential. My journey in the ecommerce world began with a passion for understanding what makes some online stores thrive while others struggle. Over the years, I've had the privilege of working with hundreds of ecommerce businesses, uncovering the key strategies that drive profitability and sustainability.

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My Experience

2015 - Starting from Scratch

Started as a cold-calling appointment setter for a large digital agency in Newcastle. Yes, I was that person calling you just as you were sitting down for lunch. But hey, it taught me the value of persistence!

2016 - Go With the 'Flow'

Transitioned to a smaller Newcastle based agency covering the full sales journey, from identifying opportunities for businesses looking to improve their online profile to onboarding them as clients. This phase was all about matchmaking – finding businesses their perfect digital strategy. This included both a mix of ecommerce as well as lead generation.

2018 - Ecom Specialist Acquisition

My previous agency was acquired by a larger ecommerce specialist, where I stayed for another two years. This is where I dove deep into ecommerce strategy. Think of it as my ecommerce boot camp – minus the push-ups, but with a lot of strategy sessions.

2021 - Large Ecom Platform

Joined one of the UK's largest ecommerce platforms, where I consulted on strategy for new clients. This exposed me to much of the world that lives outside of ecommerce websites but heavily connected, such as ERP, CRM's, 3PL and logistics.

2022 - Deeper into the Numbers

Joined a small local agency in Newcastle that specialises in PPC, Paid Social, and Klaviyo. Here, I learned the value of Lifetime Value and 1st party marketing strategies. Klaviyo's dominance has come as the cost to acquire a customer has gone ever upward, whereas the cost and ability to do more with those who you have information on has become more effective.

What Do You Get Working with Me?

  • Ecommerce Strategy

    I specialise in developing comprehensive strategies tailored to each business's unique needs. From optimising site profitability to enhancing customer engagement, my goal is to help you navigate the complexities ecommerce and the seemingly endless varieties in which platforms can spend your money!

  • Financial Analysis

    Understanding the economic fundamentals of running an ecommerce business is crucial. I provide in-depth insights into return rates, contribution margins, and overall profitability, ensuring you have a clear picture of your financial health.

  • Customer Retention

    Acquiring new customers can be expensive. I help businesses maximise value from their existing customer base through effective engagement and retention strategies.