Google Ads, written down.
What I'd tell you on a call, for when you'd rather read it. Written by me, from the accounts I'm actually working on.
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Is Google Ads worth it for a new brand? Not until people trust you.
Anyone can make a good-looking ad and a decent Shopify site now. So polish doesn't sell any more. Whether anyone believes you does.
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Your Shopping feed probably isn't what's holding you back.
Not “feed optimisation”. Not “product data enrichment”. Most accounts need the feed tidy, then a proper budget and a proper target. Here's when the rest is worth doing.
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You only need POAS tracking if your margins are all over the place.
Not “profit intelligence”. Not “margin-aware bidding”. POAS is a good number. Whether you need to pay for a tool to work it out comes down to one question.
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Your conversion tracking broke. Here's how I'd restart your Google Ads.
Google's been bidding blind for weeks, and it's still spending every day. Here's how I'd get it back to knowing what a customer looks like.
Show me the account.
- You show me your Google Ads.
- I tell you where the problems are.
- You decide whether I should fix it.
If it's fine, I'll say so, and you can go back to ignoring it.